Kellogg's Kidz Kitchen
As a sponsor of the South Beach Wine & Food Festival for the past six years, Kellogg’s strives to:
- Maximize its positioning of targeting families, reinforcing family togetherness and healthy lifestyle messaging
- Differentiate itself from other event sponsors and enhance its relationship with Publix, a retail customer
- Create an ownable event for Kellogg within a health-living setting that incorporates cooking and celebrity chef interaction.
- Support this event with engaging group activities and branded premium giveaways.
- Incorporate product sampling and retailer promotions to enhance and extend consumer experience.
consumers visit the Family Fun & Fitness area and attend Kidz Kitchen annually
of impressions through event signage, advertising and branding
of product samples and premiums distributed yearly