Kellogg's Kidz Kitchen

Challenge

As a sponsor of the South Beach Wine & Food Festival for the past six years, Kellogg’s strives to:

Maximize its positioning of targeting families, reinforcing family togetherness and healthy lifestyle messaging
Differentiate itself from other event sponsors and enhance its relationship with Publix, a retail customer

Create an ownable event for Kellogg within a health-living setting that incorporates cooking and celebrity chef interaction.
Support this event with engaging group activities and branded premium giveaways.
Incorporate product sampling and retailer promotions to enhance and extend consumer experience.

consumers visit the Family Fun & Fitness area and attend Kidz Kitchen annually

of impressions through event signage, advertising and branding

of product samples and premiums distributed yearly