PNC Bank's Mobile Learning Adventure
Challenge
- Educate families about PNC Bank’s Grow Up Great Foundation and its $350M commitment to early childhood education, specifically targeted children ages 5 and younger.
- Provide parents and caregivers with tools to stimulate thinking and prepare their children for school while engaging them in a fun, interactive and educational way.
- Set PNC Bank apart from other financial institutions and create preference through increased awareness of Grow Up Great by prospective consumers, customers and employees.
Solution
- The PNC Bank Mobile Learning Adventure encourages children to think about what they want to be when they grow up and stimulates curiosity, creative thinking and fruitful communication between parents and their children.
- Parents receive information on how to turn everyday moments into learning opportunities.
- Volunteer bank employees, as well as uniformed, trained staff, engage parents and increase the bank’s connection with the community.
17M+
total impressions
100,000+
premium giveaways
500,000+
families reached